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COPYWRITING 101 FOR CREATIVES
INTRODUCTION
My background, why this exists and how to get the most from it.
MODULE 1
LESSON 1: The basics. First.
LESSON 2: Three things your prospect wants to know. And you need to answer.
LESSON 3: How to overcome (and override) objections.
MODULE 2
LESSON 4: Why price doesn't matter as much as you think.
LESSON 5: Better understand your customers by having an internal dialogue with them.
LESSON 6: What to do with "I" and "You."
LESSON 7: Cut out the fat.
MODULE 3
LESSON 8: How do you know what to write? Where to start? And when to stop?
LESSON 9: Choosing a theory that works.
LESSON 10: Create a strong call to action and sense of urgency. That works!
MODULE 4
Step-by-step module review and how to put it all together. (26:21)
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LESSON 2: Three things your prospect wants to know. And you need to answer.
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